Sanjiv is a 25-year veteran of the interactive industry. His leadership, experience, insights, vision, and innovative approach help his clients, partners, and employees realize measurable success. His expertise is providing tailored strategy and impactful solutions while accounting for success factors like business objectives, technology landscape, audience, and stakeholders. He has steered large organizations and multi-billion dollar brands to achieve greater efficiency and profitability by embracing and adapting technology to fit their needs.
Dhaval exhibits an entrepreneurial talent for quickly seeing through the noise to form solutions. He has partnered with clients across several industries for over 13 years providing business consulting, brand strategy, and digital guidance. At PIXACORE, Dhaval effectively drives innovation across the organization and for our clients. In collaborating with account, technology, and creative teams, Dhaval challenges the status quo to drive excellence. Dhaval assures with his finance acumen and partnership approach that both PIXACORE and its clients are grounded in making decisions that are measurable and actionable.
As the chief architect for all things interactive, Ben combines his technical prowess, passion for new technology, and competitive drive to create solutions that are truly leading and cutting edge. From pushing the interactive envelope for live events to defining mobile best practices, Ben skillfully guides PIXACORE and its clients through market noise to create practical, effective, and innovative solutions.
Strategic smarts. Creative core. Intense experience—a combination few can boast. By integrating strategic brains with a creative heart, account management with creative direction, and a strong marketing sense to champion brands, Valerie just builds brands and business. Whether prelaunch, launch, or life-cycle management, no brand is too large or too small; she’s navigated them all.
With well over 20 years of marketing experience across therapeutic categories, Valerie has led numerous highly successful campaigns and product launches. She has extensive experience across brands and categories, including; oncology treatments and supportive care, rheumatology, hematology, immunology, dermatology, gastroenterology, hepatology, neurology, cardiology, HIV/AIDS, FXS, ASD, antipsychotics, pain management, women’s health, and biosimilars.
Andy is an insights-driven marketing strategist dedicated to helping companies build brands and deliver differentiated, multichannel customer experiences. He has served 13+ years on leadership teams of healthcare-focused marketing agencies—both independent digital agencies and traditional agency networks—where he's headed up strategy, media, and analytics groups. A digital health veteran, Andy has helped top brands in pharma, biotech, devices & diagnostics, and consumer wellness navigate a fascinating and rapid convergence of healthcare, communications, and technology. He understands how patient and physician behavior is changing in an increasingly connected world and what this means for healthcare marketers looking to drive tangible results for their brands.
With a master’s degree in epidemiology and over 20 years in healthcare communications, Cathy offers a rare blend of in-depth scientific knowledge, outstanding creativity, and strategic acumen. Cathy has acquired more than a decade of experience leading copy and creative departments for major network agencies. Over the course of her career, she has worked in virtually every therapeutic category across provider, patient, and payer audiences. Cathy is a master storyteller, adept at transforming information into compelling narratives. Whether you’ve got a cutting-edge product with a complicated MOA, or an established brand with a complex market challenge, Cathy is well-prepared to write its success story.
Thom brings an in-depth experience of bringing scientific and creative processes to life and is able to provide superior advice. He works closely with clients and the internal team always with a clear objective—to bring products and services through all stages of a project. Thom manages all aspects and phases of creative production for the studio and leads a diverse team of designers, writers, and artists in strategic and creative development. His passion is collaborating with clients to transform ideas and needs into an innovative, engaging, and dynamic visual or experience.
Christie Miller has worked in the pharmaceutical and biotechnology industry for 20 years. She started her career working for the Human Genome Project but it was her love of the science and marketing that brought her to the pharmaceutical advertising industry. She has worked on several oncology brands including Genentech’s BioOncology portfolio (Herceptin, Avastin, Rituxan), Millennium’s Velcade, Eisai’s Dacogen, Bayer/Onyx’s Nexavar, BMS’ immuno-oncology franchise and Sprycel, Pfizer’s launch drug Ibrance, Lilly’s Cyramza and Thoracic franchise, and AbbVie’s Venclexta. She has also dipped her feet into many non-oncology brands in the therapeutic areas of glaucoma, infectious disease, dementia, diabetes, depression, rheumatoid arthritis and pain.
Prior to entering into the advertising industry, Christie held a Manhattan sales position for Myriad Genetics’ BRCA1 and BRCA 2 genetic testing for women at high risk for hereditary breast cancer. In her capacity, she worked with oncologists, surgical oncologists, OB/GYNs, and internal medicine.
Anisha has been PIXACORE’s Senior Vice President of Finance for over 7 years. Her past experience includes companies such as Zurich Reinsurance, Steinway Piano and Son’s & Adecco. Anisha overlooks the overall performance and financial analysis of PIXACORE, while mitigating legal and economic risks. She also is in charge of human resources, property management, funding, insurance, retirement planning, and banking relationships. Anisha plays an integral part in the senior leadership team and participates in the functional decision-making progress necessary for the successful attainment of PIXACORE’s operational and financial goals.
Jay is a passionate, results-oriented marketing leader with over 18 years of experience, recognized for building top-tier direct-to-consumer acquisition and retention strategies that deliver bottom-line revenue through innovative digital campaigns, hands-on tactical execution, and data-driven marketing optimizations. Further, Jay implements digital marketing strategies and tactics for PIXACORE with a focus on driving brand awareness to both patient and healthcare provider segments by leveraging paid search, display marketing, social media, and email communication. Jay’s firm understanding of FDA regulations allows him to develop innovative campaigns that drive business to meet his client’s brand goals.